Voice search is taking the world by storm, with more and more people using voice commands to find information online. If you haven’t optimized your website for voice search yet, now is the time! We’re going to look at five SEO strategies that will help you optimize your website for voice search. But first, let’s learn about voice search and how it works. And if this aspect seems too complicated for you, a local SEO consultant in Dallas Texas can help determine if your site is optimized for voice search and advise accordingly.
What is Voice Search?
Voice search is a feature on many devices that allows users to search for information by speaking into the device. Voice search uses natural language processing (NLP) to interpret the user’s query and return results. Because voice search understands natural language, it can provide more relevant results than traditional text-based search engines.
Now that we know how voice search works, let’s look at five SEO strategies that will help you optimize your website for voice search.
1. Optimize Your Website for Mobile
One of the most important factors that affect your website’s rank in voice search is how well it is optimized for mobile devices. To optimize your website for voice search, you need to make sure that your website is mobile-friendly. Google has a tool called “Mobile-Friendly Test” that will help you determine whether your website is mobile-friendly. Simply enter your website’s address in the field provided to find out if your website is mobile-friendly or not.
2. Use Schema Markup
Schema markup is a way of adding structured data to your website and apps. According to Google, “using structured data and other schema helps search engines understand your content and creates opportunities for your site to be found.” This mechanism will help users find the information they’re looking for faster and provide them with more relevant results than traditional text-based search engines.
3. Use Location Keywords in Your URLs
According to Google, “adding location keywords to your website’s URLs can help improve your site’s ranking in local search results.” For example, if you own a business that is located in Chicago, you would want to add the keyword “Chicago” to your website’s URL. This will help your website rank higher in local search results for people who are searching for businesses in Chicago.
4. Optimize Your Titles and Descriptions for Voice Search
When optimizing your titles and descriptions for voice search, you need to make sure that they are concise and easy to understand. You also want to make sure that you use keywords that are relevant to your business. For example, if you are a dentist in Chicago, you would want to use the keyword “dentist” in your titles and descriptions. This will help your website rank higher in voice search results for people who are looking for a dentist in Chicago.
5. Publish Quality Content
Quality content is one of the most important factors that affect your website’s ranking in voice search. Google has stated that “quality content can improve your site’s visibility in search results.” Voice searchers tend to prefer sites with unique, recent content. If your website only has old information, it will be harder for your website to rank better in voice search.
Understandably so, marketers are turning their attention towards how they can optimize their sites for voice search. It is important to note that, like all other areas of SEO, success with voice search optimization takes time and effort. If you follow the tips in this article, you’ll be on your way to optimizing your website for voice search.